Maharashtra Tourism Development Corporation (MTDC) has signed multiple Letter of Intent (LOI) agreements with leading hotel chains, tourism companies and potential investors at the recently-concluded Arabian Travel Market (ATM) 2018. The agreements is the first step towards identification of partners to collaborate on the large opportunities of promotion of the State of Maharashtra as a medical tourism hub. Collaboration with large brands like BlueBay Hotels and Flora Hospitality has been signed to explore the areas of management and development of existing tourism locations in Maharashtra.
In a bid to start identification of potential development and investment, agreements were signed with Eram Group and ITL Group offices from United Arab Emirates, Oman, Kuwait and Kingdom of Saudi Arabia to promote Maharashtra as a preferred destination for medical, wellness, cultural, experiential and heritage tourism.
Vijay Waghmare, Managing Director, MTDC said, “Arabian Travel Market 2018 was our first step towards creating a sustained campaign for promotion and establishment of Maharashtra to a wider international audience. Our participation in ATM 2018 was a huge success as we achieved our objectives of creating visibility and it has paved a way towards creating a roadmap for the state. We are looking forward to the next steps discussed with the partners and we are expecting some advancements in our mission for the State of Maharashtra by the next edition of ATM.”