Becoming an emerging destination among Indian travellers, Indian footfall to the Czech Republic has grown by 12.5 per cent in 2018. The Central European destination welcomed 96,325 Indian visitors through the year and recorded a total number of 2, 36,145 nights spent by Indians last year, with the average length of stay being 3 .5 nights per visit. While Prague and its attractions remain popular among travellers, an increased interest has been recorded in newer experiences such as beer spa, glass–blowing and wine tasting, bringing Indian footfall to the newer parts, including the South Moravian region. Arzan Khambatta, – Head of Czech Tourist Authority, CzechTourism India said, “The theme of the Land of Stories this year is the happening cities of the Czech Republic like Prague and Brno, and cultural experiences of castles and chateaux where families can rejuvenate and relax amidst the nature.”
Apart from targeting families, experiential travellers, business visitors, honeymooners and leisure travellers, one of the main focuses this year would be the MICE (Meetings, Incentives, Conferences and Exhibitions) segment. The Czech Republic has state-of-the-art infrastructure in place, with the capacity to host large corporate groups and events.