MOT to have ‘Wildlife Theme’ for Incredible India campaign till October

Prahlad Singh Patel, State Tourism and Culture Minister, has announced that the Tourism Ministry will make wildlife its theme for the Incredible India campaign for the next two months. Patel revealed that they have taken this decision in line with Prime Minister Narendra Modi being featured on a television show. “We have decided to make wildlife the theme for Incredible India for the next two months,” he said. He has earlier shared that the demand of wildlife tourism is there in India, and because of that they are focusing on developing dedicated areas centered around wildlife. “We have pinpointed 2-3 areas where we will develop infrastructure for wildlife tourism. I believe that the choice of travellers has changed and that should be the criteria for offerings,” he shared.