Tourism Breaking News
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India market with the appointment of it’s first-ever Regional Director dedicated to India. It has appointed Seema Kadam for this role who will develop and support air service for Los Angeles International Airport (LAX), spearhead strategic travel trade engagement including the implementation of a training program using the L.A. Insider Program, and attend key industry trade shows in the region.
In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1 per cent year-over-year making India the third-highest year-over-year international growth market for Los Angeles. Kathryn Smits, Vice President, Tourism for Los Angeles Tourism, says, “We established a travel trade presence in India several years ago through representation, who introduced Los Angeles to the industry. The time is now right to deepen our engagement. India holds such vast potential for Los Angeles and appointing a full-time, regional director to oversee all of our tourism activity is a natural evolution of our commitment to the market.” Kadam was earlier with Switzerland Tourism and Tourism Fiji.
