VisitBritain promotes its new B2B platform- Tourism Exchange Great Britain

Leveraging on the increase in visits from India, VisitBritain has recently launched a new B2B platform called Tourism Exchange Great Britain (TXGB). Sharing this is Tricia Warwick, APMEA Director, VisitBritain, who adds, “This new platform will help sell England’s tourism products and experiences to the travel trade in India. The platform enables distributors to connect with UK suppliers directly and promote the various products on offer. According to the International Passenger Survey results for Q1 2019, we have seen a 25 per cent increase in visits from India as compared to Q1 2018 with a 13 per cent increase in spends. Visitors from India have evolved from taking multi-country trips to mono-country ones and spend more time on local experiences.”