71% global travellers prefer good digital experience while booking flight: Travelport

Nearly three quarters (71%) of travellers today consider it important whether an airline offers a good digital experience when booking a flight, up +3% on 2018, reveals Travelport’s Global Digital Traveler Research 2019, which surveyed 23,000 people from 20 countries. Over half (58%) also consider this when choosing accommodation, up +7% on 2018.