World Travel Market kick-started in London and will be held from November 4-6. India is participating too at the WTM London 2019, one of the largest international exhibitors of the travel and tourism industry to showcase India as a preferred destination for tourism. This year, India pavilion will focus on targeting internal experiences of travellers by showcasing not only India’s culture and heritage but also niche tourism products such as cuisine, wellness, yoga, wildlife and luxury. This year, over 30 co-exhibitors/partners comprising state governments, tour operators, hoteliers, wellness centres and other stakeholders will be present at India pavilion.