India’s first ‘Aiden by Best Western’ to open in Goa by August 2020

Atul Jain, Chief Operating Officer, Best Western Hotels & Resorts, India, Bangladesh & Sri Lanka, says, “We are opening about 8 hotels in India and 3 in Bangladesh. For 2021, we are opening about 5-6 hotels. Also, we are launching a new brand in the Indian market- Aiden, which will be opened by August in Goa. Apart from this, we are focussing on SureStay hotels and Best Western Plus. We will be opening 5-6 BW Plus in the country very soon.”