“By staying home today, we can travel tomorrow”. The hashtag #TravelTomorrow encapsulates this message of solidarity and hope, through whichthe World Tourism Organization (UNWTO) calls for shared responsibility among travellers and the tourism sector around the world to deal with the COVID-19 coronavirus pandemic. #TravelTomorrow has become the common thread that runs through the World Tourism Organization’s response to the current crisis, highlighting the enduring values of tourism. Historically, tourism has proven itself as a key driver of international recovery, and as early as now, we must begin to prepare in order to build the foundations of the future resilience of tourism,” said UNWTO Secretary-General Zurab Pololikashvili.
Discovering different cultures, practicing solidarity and respect, caring for the environment, continuing to learn, fostering decent work, development and sustainability, generating new opportunities for all. These are the core values of tourism advocated by the World Tourism Organization and which constitute the main pillars of the #TravelTomorrow campaign.