Need to bring tourist circuits back to forefront: Arjun Sharma

Opening the second session titled ‘Where is the money? Selling domestic luxury’ in the second series of the Digital Conclave spearheaded by TravTalk, was Arjun Sharma, Chairman, Select Group, who believes that there is a great scope and need to develop tourist circuits on specific themes to attract the tourists having special interest in visiting such places. “Why is it that the circuits or packages available for the inbound tourists are not available for the Indian domestic traveller? There is a need to bring our circuits back to the forefront. Domestic tourism should not be positioned just as a weekend package. We should make it a five or six-day package, whether it is religious, wildlife, or experiential in nature. We need to mix and match, add standalone hotels in the itinerary. Trust me, we don’t have to fear the online giants. We have to work with them,” he says. In fact, the Government of India, Ministry of Tourism had launched the Swadesh Darshan Scheme for integrated development of theme based tourist circuits in the country in 2014-15.