UNWTO’s Secretary-General, Zurab Pololikashvili, has said that commitment to international cooperation will be important as we move forward and rebuild confidence and trust. “Restarting our sector must be done in a timely and responsible manner, avoiding all costs coming at the expense of fair and equal treatment of tourists,” he said. The World Committee on Tourism Ethics, an independent body convened by UNWTO, has stressed on the importance of safeguarding the Global Code of Ethics for Tourism as travel restrictions are eased.