Google’s new tool can help trade in India gauge demand through data

The new ‘Travel Insights with Google’ is Google’s new website that reflects demand trends to sector participants, be they a chain of hotels, a small travel start-up, or a booking  agent. It will help the industry understand pent-up travel demand and leverage insights from these tools for businesses. It is based on user search data. The tool can point to two kinds of time-specific trends: destination insights and hotel insights.