In an unprecedented airline-citizen partnership, the travel trade and the hotel industry in Jaisalmer came together and helped reinstate SpiceJet flights from Delhi, Mumbai and Ahmedabad to the Golden City starting 12 February, 2021. Ritika Modi, Regional President, UNIGLOBE Travel South Asia and Manvendra Singh Shekhawat, MD, Suryagarh and Founder of I Love Jaisalmer, played a key role. They reached out to Shilpa Bhatia, CCO, SpiceJet, and proposed that the stakeholders share airline losses on the routes. After the agreement for the same, SpiceJet and the Government have now reinstated the flight.