Kamala Vardhan Rao, IAS, CMD of ITDC, has stressed on the need to encourage responsible tourism and how the state of Kerala can referred as a case study for the same. He said this while addressing government officials and tourism experts at an event recently. Rao also spoke about the success that can be achieved via expansion of hotels, better connectivity and availability of skilled human resources while keeping sustainability as a focus. He also shared insights on the strategy and work required to develop India as a tourism destination.