Yas Island launches new staycation ‘Stayin’ On Yas’ campaign

Yas Island Abu Dhabi has launched the new marketing campaign ‘Stayin’ On Yas’, encouraging staycationers and vacationers to ‘break like you mean it’ in a brand new integrated roll-out.  Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination.

Launched across social media and digital channels, the campaign was developed by creative agency Momentum UAE, with support from Dejavu and Starcom.

The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style.  The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation.

The campaign was inspired by a survey of 3,300 UAE residents revealed that the number one thing they were looking for in a staycation was being able to spend time with their family, with 37.1% sharing that they are seeking quality family time during their staycation.  Additionally, 42% of survey respondents stated that a great beach was a ‘must have’ during a staycation in the UAE.  Whilst more than one quarter of UAE respondents are hoping to ‘have fun’ when heading on staycations. 34.1% of the under 24 age group listed fun as a top priority. With Yas Island filled with attractions, including the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World^TM Abu Dhabi, as well as the world’s biggest indoor skydiving flight chamber and region’s tallest indoor climbing wall at CLYMB^TM Abu Dhabi, Yas Island holds all the ingredients to provide fun for all throughout their staycation

With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.

Liam Findlay, General Manager of Experience Hub, Yas Island said ‘We hope this campaign inspires people to look forward with hope and positivity to a time when carefree holidays, staycations and vacations are a reality and people can truly staycation like they mean it.  Highlighting the best of Yas Island, the ‘Stayin’ On Yas’ campaign showcases the destination’s award-winning theme parks, record breaking attractions, outstanding motorsports and golf venues and world-class hospitality. Stayin’ On Yas highlights Yas Island as a destination like nowhere else where visitors can experience bucket list attractions and tick off their holiday goals’.

For more information, please visit: www.yasisland.ae