Flexibility will be the foundation for tourism marketing: ForwardKeys

Even if travel is resumed in 2021, content marketing habits from the 2000s will not suffice. A new approach to research, markets, values, and ideas is required to match the right travellers with the right experiences. The tourism organisations have matured significantly, and the advent of COVID-19 has further expedited the rate of change. Trends that rumbled below the surface before COVID-19 have emerged with urgency in 2020. Flexibility will be the foundation for content marketing for tourism organisations in 2022.