Marketing campaign on India’s safety and readiness to be launched soon: Rupinder Brar

Rupinder Brar, ADG, Tourism, has said that MOT is ready with a campaign that would focus on India being a safe destination and is ready to welcome travellers, and it will be launched very soon. “The content is ready, and the messaging will be both direct and indirect. One promotion will focus on India being vaccinated and the other will feature our hotels, hotel staff, cab drivers, airports, roads, shopping malls, etc. communicating that the country is safe to travel. Discussions with channels is done and we will be doing a soft launch on digital mediums initially.