Low overseas promotion budget won’t help inbound tourism post border opening: Rajnish Kaistha

Rajnish Kaistha, Hony. Secretary, IATO, has said that the allocation for tourism budget for overseas promotions have been reduced, which in turn would affect the inbound business, especially when the borders open. “Government needs to allocate higher budgets for overseas promotion, publicity and marketing, along with MDA, because that is needed for our survival. The MDA gives us money to go and participate in the overseas trade shows and promotions abroad so that we get more tourists to start with and also do overseas marketing in an aggressive manner, for which higher budgets are needed. Any reduction in that is going to cause bigger damage in the long run and in the immediate future,” he says.