India needs aggressive marketing campaigns to boost tourism arrivals: PATA CEO

Speaking about India during a webinar organised by PATA India chapter, Liz Ortiguera, CEO, PATA, said, “India has outperformed APAC countries in the recovery with a faster capacity rebuild. While other countries are suffering due to under capacity, India has bounced back nicely. However, with the opening of air services and borders, India needs to plan and execute an aggressive marketing and promotional campaigns to boost the tourism arrivals.”