Mani Ganeshan, Global Head of Engineering, Travel Distribution & Centre Head, Amadeus Labs, says, “Personalisation has become the key to success in the industry, and with the integration of IoT, Virtual Reality, Robotics, and AI/ML, we can facilitate this transition seamlessly. The use of data analytics and artificial intelligence allows us to gain insights into guests’ preferences, enabling us to tailor services accordingly and provide recommendations that lead to higher guest satisfaction and loyalty.”