VisitBritain to promote destinations through popular films and TV shows: CEO Patricia Yates

Announcing the new focus of VisitBritain, its CEO Patricia Yates said that it will use the power of these platforms to tell the stories that will encourage travellers to explore more of Britain. “It’s a great industry to align with. The new campaign titled ‘Starring Great Britain’ will be released around early summer globally including India. We will work through the destinations that we want to promote through this. For instance, West Midlands is the background for the show Peaky Blinders. We need to also persuade the operators to put more such products into the itinerary and sell it,” she said.