More than a year ago, Sharzede Datu HJ. Salleh Askor, CEO, Sarawak Tourism Board, welcomed about 500 TAFI members to her state for the association’s annual convention. Since then, she has seen a rise in visitors from India. She said, “We have seen great results from hosting the TAFI convention in 2022 in Sarawak; the numbers from India have increased. In fact, December 2023 received one of the highest numbers of Indian visitors to Sarawak.”