Oman Air upgrades retailing & distribution capabilities with Accelya partnership

Oman Air has unveiled a significant enhancement to its distribution capabilities, ushering in a new era of convenience and choice. Partnering with Accelya, a global leader in software and technology solutions, the airline has introduced cutting-edge functionality that will enable its trade partners to seamlessly manage their customers’ travel needs. Part of the airline’s ambitious retail transformation programme, it leverages the latest IATA New Distribution Capability (NDC) technology, representing a substantial advancement from the previous booking tools available to travel agents.

“NDC stands as a pivotal tool, empowering us with enhanced flexibility and control over our distribution channels. Oman Air’s NDC journey has yielded significant growth in recent years and our partnership with Accelya marks an important milestone in this journey” commented Con Korfiatis, Chief Executive Officer of Oman Air. “Not only does the new upgrade support us to streamline our customer experience and enable us to scale up and provide more robust services, it also represents a significant reduction in our distribution costs, paving the way for more efficient operations and revenue diversification.”

Sam Gilliland, Chick Executive Officer at Accelya, added “We are delighted that Oman Air has chosen Accelya to take control of their retailing future and help them on the journey to Offer & Order transformation. More and more airlines, covering a range of scale and operating models, are choosing Accelya’s FI X Platform due to our track record of delivering fast, impactful results. Our partnership with Oman Air is an example of how Accelya is leading the market in modem wtail solutions and bringing the benefits of our technology to customers.”

In addition to enhancing its distribution capabilities, Oman Air is bolstering its loyalty system, also powered by Accelya, with enriched customer relationship management (CRM) capabilities.

This includes advanced campaign management features and a dedicated partner portal, enabling the airline to implement coalition loyalty programmes and unlock new revenue streams through loyalty points sales. As an early adopter of NDC technology and a founding member of (ATA’s Modem Airline Retailing Consortium, Oman Air continues to be at the centre of shaping the future of retailing technology. This partnership reflects the airline’s broader strategy to solidify its position as a leading and innovative company in distribution strategy, while enhancing its capabilities to provide a seamless and digitally driven experience for partners and guests alike. Oman Air and SalamAir Announce Extended Codeshare Partnership, Providing Passengers with Enhanced Travel Options Oman Air and SalamAir leadership met recently to mark the launch of the airline’s latest codeshare partnership, which offers passengers an expanded range of travel options within the Sultanate of Oman and beyond.

During the meeting, the airlines discussed their future prospects as national carriers and their common commitment to supporting the country’s tourism goals as part of Oman’s 2040 Vison. Con Korfiatis, Chief Executive Officer of Oman Air, said, “We are excited about this expanded codeshare partnership between Oman Air and SalamAir and the strengthening of our collaboration. This latest development enables us to jointly offer even more choice and schedule options, which both benefits our customers and serves the broader tourism ambitions of the country.”

“We are thrilled to further strengthen our partnership with Oman Air,” said Adrian Hamilton-Manns, Chief Executive Officer of SalamAir. “This extended codeshare agreement reflects our shared commitment to providing passengers with unparalleled travel options and superior service. Together, we eagerly anticipate aligning ourselves with the Ministry of Transport, Communication and Information Technology’s sentiments and the overarching vision of Oman 2040, thus, reinforcing our commitment to driving excellence in the aviation sector and promoting Oman as a premier travel destination.”

During the first phase, effective 4 July 2024, passengers can book their travel on a selection of SalamAir’s routes connecting to Oman Air’s network, with more destinations to be added post successful implementation.

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