Tourism Breaking News
In a strategic move to expand their international footprints, Dusit Hotels and Resorts have formed a partnership with Generator and Freehand Hotels. By combining their respective strengths, the companies aim to break new ground and enter untapped markets, solidifying their positions as leading hospitality brands.
One of Thailand’s leading hotel and property development companies, Dusit Hotels and Resorts has formed a partnership with award-winning hospitality developer Generator and Freehand Hotels. This collaboration aims to maximise the strengths of both companies to synergise their development resources and pursue sustainable international growth for their respective brands.
Generator and Freehand Hotels, renowned for their experiential hostels and boutique hotels in Europe and the USA, will contribute their expertise and network in developing lifestyle hybrid accommodation models in the affordable lifestyle segment. Dusit Hotels and Resorts, a leading Thai hospitality brand, will bring its deep-rooted heritage and commitment to service excellence to the partnership.
Together, the partners will explore opportunities to introduce Dusit Hotels and Resorts to major European cities like London, Paris, and Rome, as well as popular U.S. destinations such as New York, Miami, and Los Angeles. By combining Dusit’s strong brand recognition with Generator and Freehand’s innovative approach, the partnership seeks to redefine the hospitality landscape and offer travellers unique, memorable experiences.
Additionally, Dusit will utilise its existing presence in Asia and the Middle East to introduce Generator and Freehand’s award-winning boutique hotel-hostel hybrid model to prime city destinations like Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi. This expansion will extend the reach of Generator and Freehand’s unique brand of hospitality to new markets, offering travellers in these regions exciting and innovative accommodation options.
Siradej Donavanik, VP, Global Development, Dusit International, highlighted the mutually beneficial nature of the collaboration, stating, “This partnership is a true win-win for both companies. It expands our development horizons without diluting our existing brand portfolios, enabling us to capitalise on opportunities that may not fit our current brand offerings.” He expressed excitement about the prospects for future growth and collaboration, mentioning, “We are thrilled to partner with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead.”
Alastair Thomann, CEO, Generator and Freehand Hotels described the collaboration as a “groundbreaking” milestone in the growth of both organisations. Thomann emphasised the cultural synergy between the two brands, affirming, “Dusit’s unique blend of tradition and innovation aligns perfectly with our vision of providing culturally rich experiences for inspired travellers worldwide.”
