Skyscanner’s 2024 Travel Trends report reveals that, more than ever, cultural exploration will be a priority for travellers in 2024

More than ever, cultural exploration will be a priority for travellers in 2024. Skyscanner is seeing a broad spectrum of cultural curiosity in travel, from gig trippers, jetting off to see their favourite artists, to budget bougie foodies seeking the very best food experience. The cost of living, though, remains top of mind. Travellers also want to enhance their holidays in a cost-effective way too with ‘luxe-for-less’ holiday experiences trending. There’s a continued willingness from travellers globally to upgrade their holiday experience on everything from better quality food on board flights (29%) to upgrading to business or first class (20%).