Paid tourist activities make up 25% of global experience spending, totalling up to $310 billion, says McKinsey report 

McKinsey’s latest report estimates that paid, structured tourist activities account for roughly 25 per cent of global experience spending, totalling about $250 billion to $310 billion per year. This figure comprises tourist spending on rock concerts, baseball games, history walks, nature hikes, theme park visits, spa treatments, museum tours, and a host of other activities.