In a first-of-its-kind initiative to attract more foreign tourists to India, the Ministry of Tourism is all set to launch the Chalo India promotional campaign on the sidelines of the ongoing World Travel Mart in London. Under the initiative, the government will allow one lakh free e-visas for “friends” of diaspora members. Five foreign nationals nominated by each Overseas Citizen of India (OCI) cardholder on a special portal will be eligible for a gratis e-visa (visa granted without fees).