There is a need to develop tier-II, III cities to reduce pressure on popular destinations: DG Tourism

To distribute the tourism load and reduce the pressure on already popular destinations while encouraging destination weddings in lesser-known regions, Mugdha Sinha, DG, MOT GoI, said, “We need to ensure that wedding tourism contributes positively to local communities and is aligned with environmental sustainability. By developing tier-II & III cities as wedding destinations, we can ensure that the economic benefits of tourism are more evenly distributed.”