Tourism Breaking News
EaseMyTrip.com has entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to strengthen Sabah’s appeal among Indian travellers. The signing ceremony took place on 3rd February 2025 at the EaseMyTrip office in New Delhi, with STB Chief Executive Officer Julinus Jeffery Jimit and EaseMyTrip Chief Operating Officer Nutan Gupta formalising the collaboration.
The event was attended by key representatives from both organisations, including Mr. Sanchit Chopra (Senior Vice President – Marketing & Alliances, EaseMyTrip), Mr. Saurabh Shukla (Assistant General Manager – Marketing & Alliances, EaseMyTrip), Mr. Humphrey Ginibun(Senior Marketing Manager, STB), and Ms. Poonam Nautiyal (Marketing Manager, Tourism Malaysia New Delhi).
This partnership marks a significant milestone in expanding Sabah’s presence in the Indian travel market, leveraging EaseMyTrip’s industry expertise, digital reach, and extensive customer base. Under this strategic alliance, both organisations will collaborate on a series of targeted initiatives to increase inbound tourism and enhance travel experiences for Indian visitors.
As part of the agreement, EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, providing comprehensive travel itineraries, must-visit attractions, and essential travel information for prospective travellers. The platform will also develop a series of destination-specific blogs, immersive video content, and social media campaigns to showcase Sabah’s cultural heritage, pristine landscapes, adventure tourism, and luxury offerings. To maximiseoutreach, EaseMyTrip and STB will jointly co-fund digital marketing campaigns, ensuring wider visibility and engagement across Indian markets.
Furthermore, the collaboration extends beyond leisure tourism, with a strong emphasis on niche experiences such as MICE (Meetings, Incentives, Conferences, and Exhibitions) for business travellers, corporate retreats, and international conferences. Specialised travel packages will also be curated for destination weddings, offering couples an opportunity to celebrate their special day in Sabah’s picturesque locations. Additionally, EaseMyTrip will promote wellness tourism through eco-retreats, nature therapy, and rejuvenation experiences amidst Sabah’s serene landscapes.
Recognising the growing outbound travel trends in India, EaseMyTrip will expand its promotional focus to Tier 2 and Tier 3 cities, catering to the evolving demands of Indian travellers. Specialised marketing campaigns will be designed to appeal to different travellerdemographics, including senior citizens, millennials, solo travellers, corporate groups, and students. These initiatives will ensure a wider reach and greater accessibility for Indian travellerslooking to explore Sabah.
By harnessing data-driven insights and analytics, EaseMyTrip will provide STB with regular reports on traveller preferences, booking trends, and demand forecasts, optimising tourism strategies for maximum impact in the Indian market. EaseMyTrip will integrate Sabah into its loyalty rewards programme, offering exclusive deals and incentives to encourage repeat visits. Additionally, new special promotions will be introduced, featuring discounts on Sabah holiday packages to make the destination more accessible to Indian travellers.
Julinus Jeffery Jimit, CEO, Sabah Tourism Board, said “With India being a high-potential growth market, this collaboration between STB and EaseMyTrip is set to drive increased visitor arrivals and promote Sabah’s unique offerings.“
Rikant Pittie, CEO and Co-Founder, EaseMyTrip, added “Sabah is a spectacular destination with breathtaking landscapes, adventure opportunities, and rich cultural heritage. We are thrilled to collaborate with STB to introduce Indian travellers to Sabah’s diverse experiences. This partnership will enable us to leverage our technology and digital reach to offer seamless travel solutions, exclusive travel packages, and truly immersive journeys.“
