Tourism Breaking News
Ebix is the associate sponsor of Delhi Capitals for men’s and women’s teams.
Ebix Travels announced that it has entered into a strategic partnership with Delhi Capitals as an Associate Sponsor for the upcoming 2025 T20 cricketing season, covering both the men’s and women’s teams. This collaboration marks a significant milestone in the Indian T20 cricketing landscape, with Ebix joining forces with one of the most exciting teams in the league.
As a leading technology and financial exchange company, Ebix’s association with Delhi Capitals is expected to bring a new level of excitement and energy to the tournament. The sponsorship agreement ensures extensive brand visibility and engagement opportunities throughout the season.
Under this partnership, Ebix’s branding will be prominently featured on marketing materials, providing the company with a vast platform to reach a diverse audience. With India’s premier T20 competition being one of the most-watched sporting events globally, this collaboration offers an excellent opportunity for Ebix to enhance its brand presence and connect with millions of cricket fans.
Ebix was previously associated with Delhi Capitals, joining as a principal sponsor in 2019. The company’s continued partnership with the team is a testament to the success of their previous collaboration and the value that Ebix sees in being associated with the Delhi Capitals brand.
Naveen Kundu, MD, EbixCash Travel Services, said, “We are thrilled to continue our association with Delhi Capitals as an Associate Sponsor for the 2025 T20 Cricket season. Cricket is more than just a sport in India. It is a passion that unites millions. This partnership reflects our commitment to engaging with a broad consumer base. We want to tap into the energy of T20 cricket to enhance our brand presence. We look forward to an exciting season and a successful collaboration with Delhi Capitals.”
Strategic Benefits for Ebix:
This sponsorship presents multiple strategic advantages that align with Ebix’s long-term growth objectives. The T20 Cricket series, featuring Delhi Capitals and other leading teams, attracts viewership from India and key international markets. The depth and breadth of brand exposure will enhance Ebix’s visibility, helping it connect with millions of potential customers across various demographics.
Additionally, cricket holds a strong emotional and cultural appeal in India. It makes sports sponsorships an effective brand engagement tool. By associating with Delhi Capitals, one of the most dynamic and competitive teams in the T20 Cricket series, Ebix strengthens its credibility and builds stronger customer trust. This move will reinforce Ebix’s brand recall and create deeper consumer engagement, making it a preferred choice in the digital payments, financial services, and technology sectors.
The partnership also supports Ebix’s business expansion by tapping into the widespread influence of the T20 Cricket series. The series is an ideal platform to drive product awareness and market penetration of fintech solutions and financial services in India. Ebix can utilise the tournament’s broad reach to promote its services, including remittances, prepaid cards, travel solutions, payment processing, and financial exchanges, among both retail and corporate customers.
Furthermore, this sponsorship provides a competitive advantage by differentiating Ebix Travels from other travel technology players in the market. Aligning with a high-profile sports team ensures top-of-mind recall, influencing consumer preference and positioning the company as an industry leader in the fintech space.
