Kerala will continue to focus on its traditional international market, says Director Tourism

Kerala allocated ₹80 crore for national and global promotion in the state budget FY2025-26. It will continue to focus on its traditional international markets: Europe, North America and South America. “We recently saw a rise in arrivals from Australia so we will focus on it along with the ones witnessing dip,” said Sikha Surendran, Director, Kerala Tourism.