Tourism Breaking News
Scentzania, an experiential retail brand, is making its India debut with a bold ambition: to redefine how the country experiences self-expression through scent. Born from Singapore’s globally acclaimed Scentopia, the brand blends technology, storytelling, and creativity to offer a fragrance experience that is personal, interactive, and unforgettable.
“We didn’t set out to sell perfumes. We set out to create a space where people could explore who they are — through scent,” said Prachi Saini Garg, Founder and Managing Director of Scentopia. “As we bring our experiential concept to India, our aim is to engage deeply with consumers and capture up to 10% of the country’s perfume market over the next two years — by offering something far more personal than traditional retail.”
Voted TripAdvisor’s Best of the Best in 2024 and featured as a Mastercard Priceless Experience, this immersive fragrance journey has become a flagship attraction on Sentosa Island, delighting tourists, corporate groups, and couples alike. Visitors don’t just shop — they embark on a playful, creative journey to craft a scent that is truly their own, surrounded by interactive zones inspired by Singapore’s native orchids and guided by intelligent digital avatars. With over SGD $2 million in revenue last year and thousands of five-star reviews, the experience has proven that fragrance creation can be as emotionally fulfilling as it is innovative.
As Scentzania makes its India debut, the brand plans to launch six flagship studios across major metros including Mumbai, New Delhi, Bengaluru, and Hyderabad in the first phase. Over the next three to five years, Scentzania aims to establish over 50 franchise outlets and Scentzania-Lite experiential centers across key cities and emerging towns, supported by a centralized warehouse for e-commerce fulfillment and franchise supply. In a move designed to drive rapid adoption, the company is offering zero royalty and zero profit-sharing for the first few years to early franchise partners. The Indian studios and outlets will also introduce robot-powered perfume stations, where visitors can craft their own personalized fragrances in a fun, hands-on experience. These intuitive, tech-driven stations are designed not just to impress — but to empower people to play with scent and share the joy across digital and social spaces.
While India’s perfume market is projected to reach $3.75 billion by 2027, Scentzania is setting its sights beyond fragrance. The brand aims to position itself as a new-age retail experience brand — where personalization, creativity, and discovery come together in a format that speaks directly to the modern Indian consumer. From gifting to self-care to milestone moments, Scentzania is transforming scent from a product into a deeply human experience.
