Rajasthan showcases its tourism potential at ‘Colors of the World Fair’ in Istanbul

In its continued efforts to position Rajasthan as a premier global destination, the Department of Tourism, Government of Rajasthan, in collaboration with the Federation of Hospitality and Tourism of Rajasthan (FHTR), is making an exclusive and vibrant appearance at the prestigious “Colors of the World Fair” being held from 18 April to 20 April, 2025, in Istanbul, Turkey.

The Rajasthan Pavilion is an immersive celebration of the State’s rich cultural heritage, tourism potential and warm hospitality. On day one, the Pavilion witnessed a grand opening ceremony and quickly became a hub of activity and attraction. Visitors were welcomed by senior officials from the Department of Tourism, along with the Presidents of FHTR and Hotel and Restaurant Association of Rajasthan (HRAR), and prominent members of Indian Heritage Hotels Association (IHHA) and Rajasthan Association of Tour Operators (RATO). The delegation also includes renowned hoteliers, travel agents, destination management companies, event professionals, folk artists, and culinary experts.

It is to be noted that Rajasthan’s presence stood out with vibrant traditional attire, including saris and turbans, soulful folk music, live culinary experiences, and engaging cultural activities and giveaways. The Pavilion received an overwhelming response from international guests, who were particularly enchanted by the live music performances and the unique opportunity to sample Rajasthani culture firsthand.

President of FHTR, Kuldeep Singh Chandela delivered a heartfelt welcome address, setting the tone for Rajasthan’s participation. He, along with Joint Director, Department of Tourism, Government of Rajasthan, Dr. Punita Singh, also joined an insightful panel discussion on the future of global tourism, engaging with high-ranking tourism officials from across the world.

The fair has also highlighted the tremendous tourism potential between Turkiye and Rajasthan, with cultural similarities and shared heritage offering a strong foundation for collaboration and mutual growth.

With such an energetic and promising start, the Rajasthan delegation aims to further strengthen international tourism ties and showcase the unmatched diversity and experiences the State has to offer.

error: Content is protected !!