The Accor Showcase 2019 will be held in Mumbai on Wednesday, March 13 at Sofitel Mumbai BKC and in Delhi on Friday, March 15 at Pullman New Delhi Aerocity. The event will witness participation from over 23 countries and representation from more than 70 Accor hotels and resorts worldwide, of which, 45 are international properties. Also, recently, Accor has launched a new premium visual language including a new corporate logo. The two distinctive brands, Accor and ALL, will utilize the same ‘iconic A’ monogram which fuses the letter A with the bernache which is the historical emblem of the group. The brand has announced a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across our entire ecosystem. This is to increase the global visibility of our brands to strengthen the efficiency of our distribution networks and to offer our guests an attractive and unique loyalty program in the industry.