TRIBE: Accor launches its new brand

Accor is set to launch a new lifestyle brand in the mid-scale segment, called TRIBE. The new brand will reshape the traditional hotel experience, enabling guests to live, work and play in contemporary interiors. With a flexible and unique model, the new TRIBE concept targets an international clientele of regular travellers. Whether traveling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.