Adventure Travel Trade Association (ATTA) will host its first event in Asia—Adventure Next in Madhya Pradesh from December 10-12, 2018. The event is set to bring together all stakeholders of the adventure travel trade from across the globe. With support from Adventure Tour Operators Association of India (ATOAI), this event will showcase the adventure tourism potential of India. Commenting on the same, Hari Ranjan Rao, Principal Secretary Tourism, Madhya Pradesh Tourism says, “Adventure Next is one of the most important events of ATTA. ATTA has been one of the most front running associations in the adventure travel space across the world, hosting notable events for this segment and we hope to make their visit in India successful in Madhya Pradesh.”
Madhya Pradesh, ATOAI and ATTA also signed a Memorandum of Understanding (MoU) to mark the launch of this event in India. Capt. Swadesh Kumar, President, ATOAI further says, “We are very happy that Ministry of Tourism has declared 2018 as the Year of Adventure and we are going to make use of this opportunity to the fullest. Adventure Next is one such initiative where we are bringing the global adventure travel industry to India.”