Agents will refrain from price reductions: Travel Consul

A Travel Consul study reveals that agents, while they wish to create partnerships with new buyers and suppliers, and diversify their product offerings, they will considerably refrain from increasing their marketing & advertising spend (45% respondents) and offering price reductions (37% respondents). The COVID-19 pandemic has pushed travel businesses to alter their products, enhance their reach, modify their policies and much more. With online travel agencies not being able to cope with consumer grievances on booking cancellations, refunds, etc., during the pandemic and the subsequent lockdown, it was the traditional travel agent who came to his clients’ rescue. Now, it seems, people feel safer booking with their friendly neighbourhood travel agent rather than going through the online booking process, especially when COVID-19 has turned the industry upside down.