Around 80% Indians want to benefit local communities through their travel: Airbnb

In a new research commissioned by Airbnb, it has emerged that around 79% of Indian travellers want to travel in ways that positively benefit local communities both economically and socially. It was also found that 68 percent of respondents are prepared to forego comforts and luxuries on a holiday if their actions can support a sustainable tourism outcome. More than 60 percent of people in India are conscious that communities need economic recovery and will factor this into where they travel and how they spend their money. Almost two-thirds of Indians place importance on using travel to meaningfully connect with communities and culture, with 60 percent believing it important that they immerse themselves in local communities. Over 50 percent of Indian travelers say that technology-driven solutions can make the tourism industry more inclusive, by enabling a wider range of local stakeholders to benefit economically