Taking a step further in the virtual engagement sphere, the Azerbaijan Tourism Board (ATB) has announced that it is preparing to conduct a virtual familiarisation tour for travel agents soon. Sharing this information is Florian Sengstschmid, CEO, Azerbaijan Tourism Board, who via a Zoom interview said, “We will conduct our first virtual familiarisation trip for the Indian travel agents in May 2020. We will select a few key partners and invite them to be part of this tour. It will be in real time and highlight the attractions of Azerbaijan, just like a regular fam trip with agents visiting our key attractions, hotels, etc. with the possibility of asking questions and interacting with us the way it is on a fam.” ATB is also preparing to launch 20 virtual experiences in Baku soon on its Salam Baku website.