In a recent interview, Atul Jain, COO, Best Western Hotels & Resorts, India, Bangladesh & Sri Lanka, said, “Best Western is already one of the most popular international hotel brands in India, and apart from reinforcing its presence, we’re also focussed on opening hotels with other brands in the portfolio to show that we have much more to offer. We have been experiencing a remarkable growth and penetration into diverse markets in India in the past three years, and we hope to gather more pace with the opening of ten more hotels in the next six months that will take our tally to 2,000 operating keys. This would be followed by the opening of over 1,000 keys in the pipeline. The new hotels shall operate under Best Western, Best Western Plus, SureStay Plus and SureStay Hotel by Best Western brands in locations across India.”