Branded hotels in India could lose up to $4.1 billion in revenue: HVS ANAROCK

The branded segment is expected to witness a revenue loss of US$ 3.55 billion to US$ 4.1 billion in 2020 and the second quarter of the year will be the worst hit, says Mandeep S Lamba, President – South Asia, HVS ANAROCK. “The overall revenue of the Indian hotel sector, including both organised and unorganised segments, is set to decline by anywhere between US$ 8.85 billion to US$ 10 billion, reflecting an erosion of 39-45 per cent compared to the previous year. Hotels will be unable to drive rates and may even seek to attract business at deep discounts,” he adds. With new confirmed cases being reported daily, the penetration of the COVID-19 virus in India has caused mass hysteria, the reverberations of which are expected to continue well into the second quarter of the calendar year 2020.