Business Events Australia rolls out second phase of brand campaign to position Australia as leader in MICE

Tourism Australia’s specialist business unit, Business Events Australia, is rolling out the second phase of its international brand campaign, including a suite of new brand films, to position Australia as a global leader in business events. Tourism Australia’s Executive GM of Commercial & Business Events Australia, Robin Mack said the new suite of film assets will be part of a highly targeted marketing campaign across trade and social media targeting customers in the United Kingdom, Europe, North America, South-South East Asia and New Zealand.