Business Events Sydney’s online game to educate its corporate clients in Southeast Asia

Business Events Sydney (BESydney) in partnership with Business Events Australia (BEA) launched a new online game to showcase the destination appeal of Sydney for incentive events. BESydney’s new ‘Experience Sydney’ game is specially designed for the India, Malaysia and Singapore market with prize vouchers up for grabs AU1,000, $500 and $250. The aim of the game is to educate BESydney’s corporate clients in South and Southeast Asia as well as travel agents, inbound operators and industry. The second phase will see the game launched in Japan and South Korea.