Category Archives: Associations

Speaking about India during a webinar organised by PATA India chapter, Liz Ortiguera, CEO, PATA, said, “India has outperformed APAC countries in the recovery with a faster capacity rebuild. While other countries are suffering due to under capacity, India has bounced back nicely. However, with the opening of air services and borders, India needs to plan and execute an aggressive marketing and promotional campaigns to boost the tourism arrivals.”

PATA India Chapter showcased Kerala as a destination in its ‘Jewels of India’ webinar, where Krishna Teja IAS, Director, Kerala Tourism, said that 2022 can be the year of Kerala Tourism. “This is because we have lined up a series of adventure activities and festivals across the year,” he said.

International Air Transport Association (IATA) has said that governments must work with the industry to ensure that aviation and incumbent safety systems can safely co-exist with the new 5G services. Many countries have successfully managed to facilitate the requirements of 5G service providers while including necessary mitigations to preserve aviation safety and uninterrupted services.

The Travel Agents’ Federation of India (TAFI) signed an MoU with IDFC First Bank to facilitate digital payments. Ajay Prakash, President, TAFI, who was present at the signing ceremony, said that the members can avail of this opportunity to get digital payment platforms for their agencies such as POS machines and payments links, among others. The rates negotiated between TAFI and IDFC First Bank will be a winning proposition for both the parties, Prakash said.

Sejoe Jose, Chairman- IATO Southern Region, shares that now the world is focusing a lot on Ayurveda and Yoga. “If the benefits of Ayurveda are showcased as a dedicated promotional campaign, I am sure wellness tourism will flourish in India. Ayush visa shouldn’t be for a limited period, but must be offered through e-visa format, so that the tourists can avoid any hassle.”

Rajiv Mehra, President, IATO, has said, “With yoga day being celebrated worldwide, India will come to the mind of everyone and publicity will be in favour of India as a destination for the same. The message will be loud and clear for India.”

Ajay Prakash, President, TAFI, has said, “Yoga is India’s gift to the world. Wellness Tourism is one of the fastest growing segments of the industry and yoga occupies a very important place in the pursuit of wellness. The Covid pandemic brought mass tourism to a halt and as travel revives we can see a shift in the attitude of travellers – they are more focused and more discerning. India is uniquely placed as the home of three vital elements of wellness – yoga, Ayurveda and meditation, together they constitute a powerful magnet to attract the sensitive and ecologically aware tourist to our country.”

Ajay Prakash, President, TAFI said that they have written to the major European consulates asking them to resolve the visa issues on priority since it has become a damper in the revival of travel. They have asked them to add any additional staff if required without any delay so that the tourism can get back. 

Gaurav Dogra, Hon. Secretary, TAAI-Northern region, has stepped down from his position to focus on his company Plan Your Holiday. Dogra has been in this position since 2017 and was the Treasurer of the chapter before that. Currently, the TAAI-NR team is headed by Neeraj Malhotra, who revealed that the term for the team will be over in 2 months and elections are due for the new team.  

PATA CEO Liz Ortiguera, said “Safety, wellness and smooth travel experiences are top of mind as needs for post-pandemic travellers.  It’s important to provide clarity in processes and deliver good customer support in the face of ever-changing circumstances. Recognition should go to all the travel and tourism staff that are enabling efficient and great travel service delivery and experiences in the face of all these challenges. We need to respect and applaud their efforts as the backbone of the industry through these challenging times.”