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The India Tourism Development Corporation (ITDC) has unveiled its mascot: ‘Adyant,’ and a new tagline, representing their strategic move which is aimed at enhancing brand recognition. ITDC also plans to promote The Ashok as a wedding venue, aligning with the wedding tourism campaign.

New York City Tourism + Conventions led a delegation of six tourism partners along with Turkish Airlines (they were the part during the Mumbai events) and has concluded its annual sales mission in India, held from January 29th to February 3rd in Mumbai, Ahmedabad, and Delhi. Throughout the mission, New York City Tourism + Conventions and the partners participated in a series of events, appointments, and meetings, aimed at re-engaging the travel trade across the market. The initiative successfully strengthened ties with the Indian travel industry, positioning New York City as a premier travel destination. As part of this mission, representatives the NYC Tourism delegation engaged with key stakeholders and travel agencies in three feeder cities – including Ahmedabad (first time post pandemic) – across India and showcased the diverse offerings that New York City has for Indian travelers. “We were pleased to be back in India, a rapidly growing feeder market for New York City tourism, for our annual sales mission, said Makiko Matsuda Healy, Senior Vice President, Tourism Market Development for New York City Tourism + Conventions. “Recently, we introduced the Travel Trade Academy program, thoughtfully enriched with Hindi subtitles to ensure that the Indian travel trade can fully engage with the five-borough destination. By incorporating Hindi subtitles, we aim to empower the trade to adeptly respond to evolving consumer demands, providing a diverse and personalized array of NYC experiences that resonate with the preferences of the Indian audience.” New York City Tourism + Conventions partners participating in the mission include: Empire State Building, Trump International Hotel & Tower NY, Hudson Yards, Millennium Hotels, Circle Line Sightseeing Cruises, and Madame Tussauds. In Mumbai New York City Tourism + …

BTFL Travel, a Mumbai-based representation company, has been appointed by Indonesia DMC – Travel Hanger as their India representative to handle the B2B market pan India. Travel Hangar Bali is a premier destination management company that specializes in curating tailored journeys for clients. From the pristine beaches of Bali to the cultural richness of Yogyakarta and beyond, its experts ensure seamless logistics, authentic encounters, and personalised itineraries.

According to VFS Global, the visa application volume from New Delhi registered a 10 per cent year over year growth in 2023. When compared to pre-COVID numbers, visa application volumes from the city reached 82 per cent. Visa application volumes from New Delhi continued to stay strong last year, it added.

Naveen Kundu, Managing Director, EbixCash Travel, said, “Investments will pour into India, as the focus is rapidly shifting to 100-150 cities, towns, and districts of India. This is where growth will come from, primarily driven by funds that will invest in real estate, hotel projects, convention centers among others.”

Manisha Saxena, DG Tourism, MOT, said, “The decrease in the budget for overseas promotion is merely a technical reduction. There has been an increase in the allocation for domestic tourism. It is a matter of revamping the schemes and using them in tandem for domestic as well as overseas promotion.

Morocco Tourism will organise an exciting webinar to showcase the destination to the travel trade today at 11:30 am. Attendees will learn about Morocco’s rich tourism assets and its experiential offerings for the Indian traveller. For more information, write to jaspreet.kaur@ddppl.com or 9650196532 to register.

To boost domestic tourism and inbound arrivals, India needs to frame policies that could introduce uniformity in the sector. Jyoti Mayal, President, TAAI, believes that it is high time that India should come up with a National Tourism Policy, which will escalate investments and augment tourism’s share in the economy.

CRISIL Ratings estimate a rise of more than 20 per cent in the profit of the domestic airline industry in the next fiscal year. The subsequent increase in profit is being accredited to the surge in passenger traffic, the ability to pass on volatile fuel prices to flyers, and reduced fluctuation in foreign exchange rates.

Bihar’s Finance Minister Samrat Choudhary revealed in the state budget for financial year 2024-25 that the state will provide subsidies on investments for the development of tourism in the state. A subsidy of up to 30 per cent on investments up to ₹10 crore, and the like, according to a press release.