Category Archives: Breaking News (All Categories)

Led by recovery efforts, we witnessed 200% surge in travellers from India in 2022: South African Tourism

Neliswa Nkani, Hub Head – MEISEA, South African Tourism, is extremely optimistic about the India market. Post the pandemic, India has moved up two spots to become the sixth-largest inbound traveller market for South African Tourism. She says, “Led by our robust recovery efforts we witnessed over 200% surge in travellers from India in 2022, welcoming more than 50,000 Indian tourists.”

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KTO to conduct big roadshow in Delhi this August bringing in local agents, DMCs

KTO will conduct a big roadshow in Delhi this August bringing in local agents and DMCs from Korea. Myongkil Yun, Director of KTO India office, says, “This year, South Korea is seeing a surge in visitors from India, and we are keen to further boost that with the launch of the K-incentive scheme. The Korea wave is very big in India today and we are ready to support travel agents who promote our destination.”

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Cordelia Cruises starts Sri Lanka sailings, hopes to host over 50,000 pax in 2023

Cordelia Cruises recently started sailings to Sri Lanka from India for the first time ever, touching the ports of Hambantota, Trincomalee and Jaffna from Chennai. Present at the debut sailing were Sarbananda Sonowal, Minister of Ports, Shipping & Waterways. Jurgen Bailom, President & CEO of Waterways Leisure, Cordelia Cruises, says, “In the year 2023, we hope to host over 50,000 passengers for our Sri Lanka sailings alone between June 2023-September 2023.”

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Thomas Cook India launches new digital campaign focused on customised holidays

Thomas Cook (India) has unveiled a new campaign to capitalise on the significant demand shift towards customized holidays. The campaign positions the brand as India ka Holiday Specialist, with the Company’s long history of fulfilling holiday dreams for millions of customers over the years. The Company’s accelerated digital focus has resulted in building and strengthening its hybrid model – combining state of the art technology with human expertise and personal touch. This has resulted in a significant drop of approx. ten years in the average age of the Company’s holiday customers. With Young Indians willing to increase spends for that once in a lifetime experience – there is a noteworthy shift from a saving to spending mindset. Additionally, there is a growing sense of ‘YOLO – You Only Live Once’ amongst consumers, with an increased desire to strike off all their bucket-list experiences. This has resulted in a 40-50% increase in Thomas Cook’s customized holidays business compared to pre pandemic, with a noteworthy demand for unique, once in a lifetime experiences over exploring popular tourist locales and regular sightseeing tours. The strategic intent behind the campaign is to take a long term and leadership position in the customized holidays space by owning noteworthy differentiators such as the most experienced holiday experts (itinerary curators), who now serve customers at their doorstep as a personal holiday maker to help them create itineraries as per their preferences. The Company has also created a dynamic package building tool, wherein travellers can build their itinerary instantly across popular destinations on the website. Additionally, a 24 x 7 on-tour assistance is now being extended to all customers – experienced and empowered tour managers and experts (via call / WhatsApp) are available to offer guidance to …

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