Category Archives: MOT

On the occasion of National Youth Day, the Ministry of Tourism (MOT) has launched new skill initiatives keeping in mind the need to improve service standards, a pre-requisite to attract larger number of tourists to India. The programme to make ‘Paryatak Mitra’ (Tourist Facilitators) is targeted at university students including those enrolled with the NCC and NSS, which will be implemented first at destinations identified under the PRASAD scheme of the Ministry of Tourism. This programme will attempt to inculcate appropriate tourism traits and knowledge among trainees to enable them to act as ‘Paryatak Mitra’. A similar programme will be started to appoint Tourist Facilitators in the Northeast. The duration of the programmes will range between four to 30 days and will be implemented by the Indian Institute of Tourism and Travel Management. The programmes began their first batch on January 12, 2016. The Sensitisation Programme for Existing Service Providers at Varanasi will target to train boatmen, rickshaw pullers, pandas, porters, shopkeepers and street vendors (in and around Ghats and temples) to eventually achieve an improved tourist specific service ambience and to further the Swachh Bharat Abhiyaan.

At the first meeting of the National Medical and Wellness Tourism Promotion Board, Dr. Mahesh Sharma, Minister of State for Culture (Independent Charge), Tourism (Independent Charge) and Civil Aviation, said that the board’s role is to act as a facilitator to tap the potential of medical and wellness tourism in an efficient way. Held on January 13, 2016 at Hotel Samrat New Delhi, Sharma said that their agenda is to provide a dedicated institutional framework to take forward the cause of promotion of medical, wellness, yoga and ayurveda tourism and any other format of the Indian system of medicine. The meeting was held in the presence of various officials from MOT, hospitals, associations, hospitality industry, wellness sector, to name a few, to identify strengths and issues, and to draw up short and long term strategies for marketing and promotion of medical and wellness tourism. The Board plans to build up a Data Bank of available resources in the field of Medical and Wellness services in the country and to develop mechanism to disseminate such information to the source markets.

The first-ever meeting of the National Medical and Wellness Tourism Promotion Board will be held under the Chairmanship of Mahesh Sharma, Minister of State for Tourism and Culture (Independent Charge) and Civil Aviation on January 13, 2016 at Hotel Samrat, New Delhi.  The meeting will draw short-term and long-term road maps and strategies for marketing and promotion of medical and wellness tourism, both within India and abroad. Future activities aimed at creating synergy between the tourism sector and the healthcare sector will be outlined. Key members other than stakeholders and the representatives of related government departments, tourism and hospitality sector and experts in various disciplines including Wellness and Yoga will be participating in the meeting. The National Medical and Wellness Tourism Promotion Board was constituted by the Ministry of Tourism in October 2015 to provide leadership of the Government within a framework of prudent and effective measures, thereby enabling promotion and positioning of India as a competent and credible medical and wellness tourism destination.

Foreign Tourist Arrivals (FTAs) during the Month of December 2015 were 9.13 lakh as compared to FTAs of 8.85 lakh during  December 2014. There has been a growth of 3.2% in December 2015 over the same period last year. Ministry of Tourism has released estimates of Foreign Tourist Arrivals (FTAs) on the basis of Nationality-wise, Port-wise data received from Bureau of Immigration (BOI) and Foreign Exchange Earnings (FEEs) from tourism on the basis of data available from Reserve Bank of India. FTAs during the period January- December 2015 were 80.16 lakh with a growth of 4.4%, as compared to the FTAs of 76.79 lakh with a growth of 10.2% in January- December 2014 . FEEs during the month of December 2015 were Rs. 13,253 crore as compared to Rs. 12,988 crore in December 2014 . The FEEs in Rupees terms during December 2015 registered a positive growth of 2.0% over December 2014 as compared to positive growth of 8.3% in December 2014 .

Anup K Chatterji, GM-HRD, ITDC, claimed that skilled manpower is the key to boost tourism in the country. Speaking at The Travel India 2016 conference held at The Oberoi Grand, Kolkata, Chatterji said, “Servicing the sector with skilled manpower effectively is a pre-requisite for the actualization of tourism specific expectations. This is both an imperative and a challenge.” Addressing a gathering of important government dignitaries, industry captains and international business delegations from China and Bangladesh, he put emphasis on the need to meet the demand of skilled and trained manpower and to bridge the current skill gap in the hospitality sector. Speaking on the increasing demand for skilled manpower in the sector, Chatterji talked about ITDC’s effort to provide hospitality education to students as well as certifying and upgrading skills of existing service providers. “Ashok Institute of Hospitality & Tourism Management (AIHTM), a hospitality training institute and the HRD division of India Tourism Development Corporation aims to work towards making a difference to the academic culture for the students by offering a globally competitive curriculum and infrastructure.” He further added, “Looking at the future requirement, AIHTM is focusing more on job-oriented short term and long term courses, with a recently launched three year degree course in Hospitality and Hotel Administration in affiliation with the National Council for Hotel Management and Catering Technology.”