Category Archives: NTO (National Tourist Offices)

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a series of strategic partnerships targeted to drive tourism growth and enhance visitor experiences across key international markets. The new initiatives span collaborations with leading travel operators, hotel groups, and destination management companies, and will focus on attracting visitors from Europe, Saudi Arabia, India, and other key markets, while showcasing Abu Dhabi’s diverse offerings and year-round appeal. DCT Abu Dhabi and Expedia have launched the Sunshine Pass campaign – the latest initiative in their ongoing strategic collaboration. This year-round campaign aims to showcase Abu Dhabi as a destination for all seasons, highlighting its culture, adventure, and wellness offerings to international leisure travellers. Through a multi-channel marketing strategy, the campaign will ensure maximum visibility in key outbound markets, reinforcing Abu Dhabi’s position as a vibrant and appealing destination throughout the year. Abdulla Yousuf, Director of International Operations at the Department of Culture and Tourism – Abu Dhabi said: “The strategic partnerships signed at Arabian Travel Market 2025 represent a significant step forward in our efforts to position Abu Dhabi as a world-class tourism destination. Targeted collaborations across Europe, Saudi Arabia, India, and other key markets, enable us to enhance Abu Dhabi’s international profile and reinforcing its appeal as a dynamic, year-round destination. Globally and locally, these partnerships underline our commitment to sustainable growth, offering unique, tailored experiences that resonate with diverse global audiences, while ensuring the long-term resilience and innovation of the sector.”

H.E. Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, said, “Our strategic approach to elevating Abu Dhabi as a cultural and tourism destination is delivering tangible results. Sustained investment into data-led destination marketing, diversified programming, a culture-first ethos and ever-improving visitor experience touchpoints have driven robust growth in Q1 2025, building on a strong 2024. As we showcase the offerings of our emirate, we are focused on strengthening our key partnerships, expanding our global reach, and accelerating progress towards our long-term tourism goals—all while ensuring that Abu Dhabi’s unique cultural identity remains at the heart of everything we offer.”

Gary Robson, who will now look after VisitBritain teams and activity in the Middle East and India as well as Europe, shares his excitement and says, “These are exciting markets with massive growth potential. Tourism from India is forecast to contribute £1.4 billion and GCC £4.5 BN to the UK economy by 2030. I’m learning so much on a daily basis and enjoying working with our talented teams in market.”

VFS Global is pleased to announce that it has been appointed as the destination representation partner for CzechTourism in India to showcase Czechia’s diverse travel experiences and unique attractions. Leveraging its extensive reach and expertise, VFS Global will represent CzechTourism to drive marketing, public relations and trade engagement efforts to boost visitor numbers and enhance overall awareness of Czechia as a premier destination. Travelers from India can experience Czechia’s exciting outdoor activities and rich cultural heritage—featuring majestic castles, chateaux, seventeen UNESCO monuments, historic cities and Czech cuisine in traditional and modern form with a glass of premium Czech beer or local wine. With this strategic collaboration, CzechTourism and VFS Global are poised to elevate Czechia’s presence on the global tourism map, inspiring more travellers to explore the country’s extraordinary beauty and cultural richness. Jana Štumpová Konicarová, Marketing Director and Director of Foreign offices at CzechTourism, expressed, “We are excited to continue our long-standing partnership with VFS Global to promote Czechia’s rich cultural and natural attractions to travellers from India. In 2024, Czechia welcomed over eighty thousand Indian visitors, reflecting a growing interest in our vibrant cities, historic landmarks and serene countryside. Through this partnership, we aim to inspire even more travellers to explore and create lasting memories in one of Europe’s most captivating destinations.” Barbara Andelová, International Marketing Manager – New Markets at CzechTourism, added, “Partnering with VFS Global presents a tremendous opportunity to amplify Czechia’s presence in India. With a strategic focus on PR and marketing initiatives, our goal is to showcase Czechia’s deep-rooted heritage, diverse landscapes and unique travel experiences to a broader audience. Through this collaboration, we look forward to building stronger connections with the travel trade …

Los Angeles Tourism invites you to the third and final webinar in its exclusive travel trade series on 8 April at 3 PM IST. Stay updated with the latest insights from the partners on the city’s vibrant attractions, experiences, and travel offerings. Attend all three webinars and qualify for a special prize! For more info or to register, please contact Jaspreet Kaur at jaspreet.kaur@ddppl.com or 9650196532.

DreamSetGo has been appointed as the first-ever Official Hospitality Sales Agent from India for the Olympic Winter Games Milano Cortina 2026. The stunning Italian Alps will serve as the backdrop for this year’s Winter Olympics, offering an unparalleled setting for the world’s most exhilarating winter sports. In this exciting partnership with On Location, the Official Hospitality Provider for the Olympic Games, DreamSetGo is bringing Indian fans closer to the action. This collaboration promises a once-in-a-lifetime opportunity, combining exclusive access to the sporting events with bespoke travel and luxury hospitality experiences.

To further elevate Singapore’s presence in India, the Singapore Tourism Board (STB), Changi Airport Group (CAG), and Sentosa Development Corporation (SDC) have announced a year-long partnership, marking their first-ever tripartite collaboration focused on the Indian market. This partnership will run from 1 April 2025 to 31 March 2026, and is established to amplify Singapore’s brand visibility, foster deeper engagement with India’s travel trade, and boost awareness of drive excitement around Sentosa’s wide range of offerings and enhance Singapore’s positioning as a global aviation hub. The collaboration will focus on introducing refreshed experiences in Singapore, with a special emphasis on targeting higher-yield Indian travellers. It will also include the Friends of Singapore Fellowship (FOSF) programme, which will bring 30 influential Indian digital content creators to Singapore. These influencers will create engaging, shareable content that highlights curated experiences across Singapore, including Sentosa Island, and Changi Airport, to shape a refreshed and exciting image of Singapore in the eyes of Indian consumers. Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board said: “Building on the success of our roadshows and the strong interest from the Indian market, this tripartite partnership with Changi Airport Group and Sentosa Development Corporation will help us drive deeper engagement and create memorable experiences for Indian travellers. It reflects our ongoing commitment to strengthening the ties between Singapore and India, while presenting new opportunities for the travel trade to explore and share.”

Los Angeles Tourism is back with Series 2 of its exclusive webinar for the travel trade today at 3 PM IST. Get the latest updates from our partners on the city’s top offerings and experiences. Participate in the quiz and win Amazon gift vouchers. For more information or to register, please contact Jaspreet Kaur at jaspreet.kaur@ddppl.com or 9650196532.

Los Angeles Tourism is hosting a series of webinars for the travel trade starting from today at 3pm IST, showcasing latest tourism offerings. Participate in the quiz to gain valuable tourism insights and updates and stand a chance to win prizes. For more information or to register, please contact Jaspreet Kaur at jaspreet.kaur@ddppl.com or 9650196532.

Perfectly located amidst nature and mountains, Zurich is Switzerland’s largest city. Its touristic offerings include multiple excursion options, shopping, gastronomic experiences and a vibrant nightlife. Attend all webinars for a chance to win a trip to Switzerland in 2026! For more information, write to jaspreet.kaur@ddppl.com or 9650196532.