Category Archives: NTO (National Tourist Offices)

Kenya Tourism Board has launched strategic marketing campaign that will provide incentives to travel agents to promote Kenya as their preferred destination. The campaign which will enhance awareness and drive conversions in the Indian market will involve engagement of both trade partners and consumers simultaneously. Kenya Tourism Board Ag CEO John Chirchir, stated that the board was looking forward to embark on the campaign and recognized the importance of the Indian market to Kenya’s tourism “India stands as a pivotal market for Kenya in the realm of travel and tourism, and we believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape. With high expectations riding on this campaign, we aim to forge a robust bond with the travel trade and cultivate lasting relationships. We are confident that through this concerted effort, we will not only meet but exceed expectations, propelling Kenya to the forefront of travelers’ minds in India.” Said Chirchir While commenting on this, Director of Intrepid Marketing and Communications Neeti Sharma said that KTB would reap the benefits of partnering with a well-known platform in the Indian market that would help in showcasing the Kenya to potential Indian visitors. “We are thrilled to partner with Network 18 and our travel partners in this market to showcase the wonders of Kenya to the Indian audience,” she said “By engaging both trade partners and consumers, we aim to create a powerful synergy that will drive demand and position Kenya as the ultimate travel destination in Africa. We are confident that this campaign will not only drive conversions but also strengthen the bond between the travel trade in India and Kenya”. This campaign aims to create …

Sharing his targets for this year, Nalin Perera, MD, Sri Lanka Tourism Promotion Bureau, said, “Last year, we achieved almost 1.5 million tourist arrivals. This year, we have set an ambitious target of 2.3 million, which would be a record-breaking figure in the history of Sri Lankan tourism. I urge those who haven’t visited Sri Lanka to do so, and for those who have, I encourage you to return for more.”

Switzerland Tourism invites the Indian outbound travel trade to attend an exclusive webinar on Lucerne, on March 7 at 3 pm. Sited on Lake Lucerne and surrounded by gorgeous mountains, Lucerne provides travellers access to numerous excursions, activities and experiences. It is also the perfect gateway to exploring Central Switzerland. Attend all webinars for a chance to win a trip to Switzerland! For more information, write to jaspreet.kaur@ddppl.com or 9650196532.

Manoharan Periasamy, who previously held the position of India Director at Tourism Malaysia, has assumed the role of Director General at the tourism promotion agency, commencing today. Prior to this appointment, he served as the Senior Director for International Promotion (Asia & Africa) at Tourism Malaysia. Notably, he is the first individual of Malaysian-Indian descent to be appointed as the Director General for Tourism Malaysia. With a distinguished career, he has completed three consecutive terms as the Director of Tourism Malaysia for India. His contributions include pioneering the establishment of the inaugural NTO office in Mumbai back in 2001.

In a significant development for AlUla’s travel landscape, three major airlines Gulf Air, Royal Jordanian, and Saudia have announced new flight options, providing enhanced connectivity and accessibility to the luxury boutique heritage destination. Unlocking access for travellers seeking a unique blend of history, culture, and adventure, Gulf Air, the national carrier for the Kingdom of Bahrain, is expanding its footprint in Saudi Arabia with direct flights to AlUla. Starting 3rd February, Gulf Air will operate twice-weekly flights between Bahrain and AlUla. These seasonal flights will continue till 6th March and resume from 10th to 27th April. Royal Jordanian Airlines is set to launch direct flights between Amman to AlUla, with the inaugural flight scheduled for 16th February. Operating twice a week on Tuesdays and Fridays, this service will be available until 22nd December. Saudia has made AlUla even more accessible to Europe, with the relaunch of its seasonal flights from Paris. The first seasonal flight took off on 28th January, and the service will continue until 28th April. Flights will operate once a week, every Sunday, offering a convenient and direct link between the enchanting city of Paris and the historical wonders of the Saudi destination. Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU) said: “The introduction of new flight options connecting AlUla to Bahrain, Amman, and Paris comes as we experience a period of exciting growth and witness demand from global travellers wanting to visit this historic location. These new flight routes not only enhance the connectivity but also opening a gateway for travellers worldwide to experience the captivating charm of AlUla. We believe these new routes will play a pivotal …

Thailand is expecting around 2 million Indians in 2024 with a new marketing strategy focusing on PASS. Thapanee Kiatphaibool, TAT Governor, shares, “This includes Partnerships, Accelerating digitally, Subculture movement & Sustainability. New segments in focus include senior citizens and women travellers.”

Highlighting India’s potential, Neliswa Nkani, Hub Head – ME, India and Southeast Asia, South African Tourism, says that post Covid, she is seeing India’s outbound tourism market bounce back much stronger compared to rest of the world. “Given the immense potential that lies in the Indian market, it continues to remain among our top three focus markets for 2024 and holds a position of strategic importance,” she said.

New York City Tourism + Conventions led a delegation of six tourism partners along with Turkish Airlines (they were the part during the Mumbai events) and has concluded its annual sales mission in India, held from January 29th to February 3rd in Mumbai, Ahmedabad, and Delhi. Throughout the mission, New York City Tourism + Conventions and the partners participated in a series of events, appointments, and meetings, aimed at re-engaging the travel trade across the market. The initiative successfully strengthened ties with the Indian travel industry, positioning New York City as a premier travel destination. As part of this mission, representatives the NYC Tourism delegation engaged with key stakeholders and travel agencies in three feeder cities – including Ahmedabad (first time post pandemic) – across India and showcased the diverse offerings that New York City has for Indian travelers. “We were pleased to be back in India, a rapidly growing feeder market for New York City tourism, for our annual sales mission, said Makiko Matsuda Healy, Senior Vice President, Tourism Market Development for New York City Tourism + Conventions. “Recently, we introduced the Travel Trade Academy program, thoughtfully enriched with Hindi subtitles to ensure that the Indian travel trade can fully engage with the five-borough destination. By incorporating Hindi subtitles, we aim to empower the trade to adeptly respond to evolving consumer demands, providing a diverse and personalized array of NYC experiences that resonate with the preferences of the Indian audience.” New York City Tourism + Conventions partners participating in the mission include: Empire State Building, Trump International Hotel & Tower NY, Hudson Yards, Millennium Hotels, Circle Line Sightseeing Cruises, and Madame Tussauds. In Mumbai New York City Tourism + …

In a bid to boost number of incentives coming from India, Business Events Sydney has announced new funding available for travel agents and meeting planners in India. Kristian Nicholls, Executive GM, Client Engagement, BESydney, shared that applications to the Sydney Meetings Fund (SMF) are open for a limited time and can be used to cover/offset an event’s on-the-ground expenses in Sydney. This funding is designed for 100–250-person group and is accessible through BESydney’s website.

“This year we are forecasting India to be a £924 million market which would be approximately a billion-pound market from India! We are also predicting 695,000 visitors from India which is back to pre-covid levels. India has recovered and there is real excitement about the market. We also see an increase in spend per visitor – people are spending 30%-40% more than they were pre-covid,” VisitBritain CEO, Patricia Yates says.