Choice Hotels scouting for locations to open India’s first Ascend hotel: CEO

Vilas Pawar, CEO, Choice Hotels India, has said, “We are evaluating various brands of Choice Hotels to open in the Indian market. We are scouting for properties/locations for our Ascend brand which is the most high-end brand of Choice. We are looking at the Indian market aggressively and will be opening about 7 hotels this year and all these properties will open in the next 7-8 months. We are looking at opening up 7-10 hotels every year. Besides, this, we are not looking for anything to develop in India. India is a difficult market vis-à-vis return on investment.”